Swaabhi is a Pune-based jewellery brand founded by Swaroopa Utgi, offering handmade contemporary and traditional designs suited for both everyday wear and special occasions. The brand features in-house collections such as Parna, Rangoli, Spice, Dashavtara, Mandira, and Warli, blending Indian heritage with modern aesthetics. Its products are crafted using brass and copper with 22k gold or silver plating, along with select pieces made from 92.5% pure silver. All items are nickel-free and hypoallergenic. Swaabhi operates both online and through its Pune studio, providing doorstep delivery and cash-on-delivery options.