Pakeeza Chikankari
Defined a purpose-driven framework for Pakeeza’s growth and positioning.
Client Name
Pakeeza Chikankari
Industry
Handcrafted Ethnic Fashion
Services Provided
Brand Positioning , Corporate Identity Development Program, Brand Architecture & Extensions, Brand Manuals & Guidelines, Content Architecture, Product Line Architecture, Pricing Strategy Streamlining
About The Client
Founded in 2014 and based in Pune, Pakeeza captures the elegance of Lucknowi chikankari embroidery in handcrafted, slow-fashion apparel. With a small dedicated team, they emphasize heritage, sustainable production, and artisanal craftsmanship. Brandonomics refined their brand identity and content frameworks to highlight these values.
